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- TripAdvisor® Media Network, operated by TripAdvisor, LLC, attracts nearly 30 million monthly visitors (source: comScore Media Metrix, Digital Calculator Report, July 2007) across eight popular travel brands, TripAdvisor-branded sites, bookingbuddy.com ™, cruisecritic.com™, independenttraveler.com™, seatguru.com®, smartertravel.com™, travel-library.com™ and travelpod.com™.
- TripAdvisor-branded sites make up the largest travel community in the world, with more than 25 million monthly visitors, six million+ registered members and 15 million+ reviews and opinions.
- TripAdvisor.com features:
- 15 million+ honest travel reviews and opinions from real travelers around the world
- 30,000+ cities
- 212,000+ hotels
- 74,000+ attractions
- 204,000+ restaurants
- 1,000,000+ traveler photos covering 53,000+ top hotels
- Two-thirds of topics posted in the TripAdvisor forums are replied to within 24 hours
- TripAdvisor provides easy access worldwide to leading online travel agencies including Expedia, Orbitz and hotels.com
- TripAdvisor offers travel suppliers effective graphical advertising and cost-per-click marketing platforms
- A recent site satisfaction survey revealed that 97 percent of travelers are likely to use TripAdvisor to plan their next trip and 96 percent would recommend TripAdvisor to a friend, relative or colleague
- TripAdvisor was founded in February 2000 and operates sites in the U.S. (http://www.tripadvisor.com), U.K. (http://www.tripadvisor.co.uk), France (http://www.tripadvisor.fr) and Germany (http://www.tripadvisor.de)
- TripAdvisor Media Network employed approximately 225 people as of September 2007
Business Partners
- Expedia
- hotels.com
- Orbitz
- American Airlines
- Hotwire.com
- Cendant
- Sabre
- British Airways
- Continental
- Priceline
- Venere
- Opodo
- TUI
- Lastminute.com
- Accor
- Ebookers
- Delta
Key FeaturesTraveler Network – Helps you quickly uncover a network of travel experts you already know so you can base your travel decisions on the opinions of those who share your travel tastes. TripAdvisor’s traveler network is designed to save you time by helping you prioritize from among TripAdvisor’s more than 10 million reviews and opinions based on relevance to you.
Video – Travelers can quickly and easily post their vacation videos and travel marketers can showcase their properties by featuring their videos on TripAdvisor for free. Videos can be as long as 10 minutes each, and can be uploaded in AVI, Quicktime, Windows Media or MPEG4 formats.
Content Distribution/RSS – Hoteliers and other travel businesses can feature TripAdvisor reviews on their own web sites. TripAdvisor provides a web page (www.tripadvisor.com/OwnerFeeds ) that automatically generates html code, allowing the organization to instantly publish TripAdvisor reviews on their own sites.
Saves – a personalization tool that makes trip planning easy by allowing travelers to save hotel, restaurant, or attraction reviews to personal “My Trips” folders. Travelers can customize and expand their plans by adding maps, photos, their own notes and travel plan details.
Maps – makes finding the perfect hotel, at the right price, in exactly the right location, incredibly simple. TripAdvisor maps mashup combines hotel popularity, price and availability with a dynamic mapping tool.
Inside Pages– allows millions of travelers to view, contribute and edit the freshest travel “guidebooks” available on more than 24,000 destinations worldwide, using wiki functionality.
goLists – a tool that allows travelers to publish and reference lists on everything travel.
Advanced Hotel Selection Tool–an advanced tool that enables travelers to easily view a destination’s most popular hotels by price, neighborhood and star class.
Candid Photos - Get a “behind-the-scenes” view of hotels around the world and contribute your own snapshots.
Hotel Popularity Index– the first index of its kind to dynamically rank hotels worldwide based on the popularity of a given hotel, as measured by both the quantity and quality of content written about the hotel on TripAdvisor and across the Web.
Check Rates – a unique tool that, with one click, checks hotel pricing and availability across multiple vendor commerce sites.
TripWatch– the first personalized, time-sensitive e-mail newsletter for travelers planning a vacation, giving customized e-mail alerts on the specific hotels, attractions and cities requested by the traveler.
Weekend Getaway Guides– the only free, weekly e-mail guide that personalizes travel research based on a person’s specific zip code, giving subscribers suggestions for weekend getaways within an easy drive of their hometown.
Management Team
- Stephen Kaufer, chief executive officer and co-founder
- Marc Charron, managing director, Europe
- Robin Ingle, senior vice president, advertising sales
- Thomas Palka, senior architect of search technologies
- Christine Petersen, senior vice president, marketing
- Eric Rosenzweig, senior vice president, strategic development and sales
- Tyler Young, vice president, finance and administration
U.S. Headquarters
141 Needham Street
Newton, MA 02464
617-670-6300 (phone)
781-444-1146 (fax)
www.tripadvisor.com
Corporate Structure
TripAdvisor is a part of Expedia, Inc. ( Nasdaq: EXPE).
*source: comScore Media Metrix, June 2007 Press Contacts
Europe:
Ian Rumgay, TripAdvisor
+44 (0) 1732 760451
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