We travelled from Dublin on 23rd August for one week. Do not go with XL Airlines (if you are from Ireland). Book hotel and flight separately (with Aer Lingus if you can).
Arrived at hotel about 1am, very friendly reception staff even at that hour. Wasn't happy with room in Block 2, musty smell in bedroom so went back to reception and requested new room. Got our new room at 10am in Block 3 with a view of the adult pool and you could see the beach. Lovely. Block 2 is beside the nightly entertainment so can be noisey.
We were self-catering but from all accounts heard the food was lovely. We ate out every night. We walked out of two restaurants as the service was dreadful. Firstly CHILLI restaurant which is along the port facing the yachts. Dreadful service but it looked amazing when we walked in. 45 mins wait for starter that was burnt and when I told waitress she looked at me like I had 2 heads. At this point we had drank 1/2 bottle of wine and kids had two drinks but we got up and left. Told them where to stick their starter ! Avoid it like the plague. Also the Tex Mex Restaurant staff were dreadful. Don't give them the business.
We finally found a very very friendly Italian restaurant called "LA GAVINA" which is near the port facing the sea. Lovely menu, staff, food, service. Went back 4 nights.
Our Thomas Cook rep told us about the Island but raved about a small supermarket up the road, do not take this advice. It was a rip off. It was near Luna Bar. They obviously are getting some commission from the shop for recommendations made to tourists. There are cheaper shops/supermarkets around near the hotel and the Port area so shop around.
All the trips are costly so chose carefully. Ignore all the "this is the best Western show ever..." If you have been to these types of shows before in other sun spots, they are exactly the same. We went to Aquapark in El Arenal and it was very good if you have older kids as the rides are very scary and not for the younger kids. There are 2 sections dedicated to the smaller kids and they are very good. A word fo warning, you have to hire sunbeds, and inflatables which are needed for some of the rides, but there are lockers to hire to put your valuables in. They will try to get you to purchase your photos leaving the park but you just walk by and say no firmly.
Most of Alcudia shopping is very very tacky. It was too warm to go on trips to the old towns and avoid the tacky shops but I'm sure they are lovely.
Overall Alcudia is great for families with small children. Taxis are cheap as well.
Would recommend this hotel, about 80% german, 10% Swedish, 5% British and a few of us Irish thrown in for good measure. The German kids are very well behaved around the pool and compared to other hotels I've been to I'd recommend staying at German owned hotels, they have more manners and service is very very good.
Children's entertainment is very good and they put a lot into the shows at night. Always smiling staff, don't know how they do it!!
I've added some photos of the pool area.



















